I Chyi Chang's profile

Aroma Joint

Illustration


Aroma Joint  小聚場
香氣輕食飲 Menu Design 

When ANIUS opened their flagship bou- tique–cum–multipurpose concept space Aroma Joint, I was invited to design the menu for the adjoining cafe.

For each illustration, alongside a given menu item is a “captive plant specimen”—one of its aromatic source ingredients held inside in a solid, geometric form. This mixture of still life and the abstract evokes a sense of suspend- ed animation, the essence of a living thing held inside a container, waiting to be released.

Presented in double-spread, picture book format, this series of illustrations is an airy, imaginative journey through Aroma Joint’s distinctive scentscape

小聚場Aroma Joint 為台灣知名精油品牌-肯園ANIUS-設立的咖啡廳/聚會場所。
我被邀請設計咖啡廳的菜單。由於他們的企劃走向是希望像故事一樣介紹每款飲品,因此希望使用插畫(繪本)的方向進行。他們菜單特別的是,每項飲品都有搭配合宜的純露。純露是植物經由水蒸氣蒸餾萃取而成的。因此飲品除了食材的味道外,還有另一種植物香氛的層次。

品項總共有五個單元,在設計插畫上我使用了許多的幾何搭配著飲品,呈現像是靜物般的佈局。
我稱那些幾何為容器。想像他們是裝著香氣的載體,等待著人們打開,氣味將會釋放開來。

我期望這是一本一翻開它,變充滿著空氣、透明、香芬、綠意與想像力的插畫菜單。
在你一入座,開始決定餐點的當下,香氣的旅程已經開始。


Client: Amora Joint 小聚場
2017


Aroma Joint
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Aroma Joint

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